That is another thing i know nothing about. (but…) That is a very useful tool to have for every designer, artist, company…anyone, really, so i have decided to learn one or two things about it.
Honestly, if you ask me, we (students) should be taught this whole self-promotion, branding, logo design stuff at uni by people who know this stuff. Whatever your chosen design path is – you will still need to promote yourself. But lets not get me started on things that should be taught at the university…
One day i was searching for creative ideas for writing a good bio, but instead i stumbled across this amazing blog post by an ux/ui designer from Sydney – ‘A systematic approach to logo design‘. I read it and i am just about to re-read it again because it is that good. He tells you all the stuff that you already know of – like designing a logo is a time consuming process and that there are very many things to consider prior coming up with the final design. But his blog also teaches you how to do the research beforehand and how to generate ideas. Also, it gives examples of many different well-known logo types that are already out and about. Another amazing thing i got from his blog was a few cool websites, like this one for example – FontStruct – a website where everyone can try and create their own fonts. Amazing! (haven’t tried it myself yet, though)
There are still lots to do before i master the branding and self-promotion techniques. Lots of research needs to be done to get more inspiration and ideas to create my very own personal logo. But i will share my progress so far. It is easy to see how one idea flows into another, flows and transforms. I used illustrator for most of them and then moved to sketchUp where i created a 3D object that was later imported into photoshop.
I think the problem with me is that i tend to like more then one design and then i get really stuck because i can’t choose one and work on it.